“The main thing is to keep the main thing the main thing.”

Stephen Covey View all quotes by Stephen Covey

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“There are three constants in life... change, choice and principles.” Stephen Covey

“Effective leadership is putting first things first. Effective management is discipline, carrying it out.” Stephen Covey

“Every human has four endowments- self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom... The power to choose, to respond, to change.” Stephen Covey