Steve Jobs “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” Steve Jobs Topics:Time View all quotes by Steve Jobs →
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” Steve Jobs
“Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Steve Jobs
“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” Steve Jobs
