Steve Jobs “I've always wanted to own and control the primary technology in everything we do.” Steve Jobs View all quotes by Steve Jobs →
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” Steve Jobs
“Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Steve Jobs
“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” Steve Jobs
